Bohemian Elephant - ART of Ethical Shopping

Bohemian Elephant - ART of ethical shopping

Fast fashion is popular because you can access it easily. When you’re shopping on a budget, cheaper clothes can be very tempting bargain.

But have you ever stopped to consider how these big chains mass produce clothes, and their impact on the environment and the world at large?

As an ethical shopper, you must have faced this dilemma when a product you like wasn’t available, highly priced or didn’t match your expectations. Should you buy a fast fashion item or settle for something similar, but not quite what you wanted?

Ethical shopping doesn’t mean you have to compromise on your preferences or change your dressing style. This is more about finding a company or product that aligns with your core values and beliefs.

Does the company match your idea of ethical fashion?

When it comes to dressing up, each of you has a distinctive and highly individualistic style. Why shouldn’t your core values be different?

Some fashionistas get all riled up when it comes to child labour and sweat shops in the clothing industry. Brands that contribute to pollution and depletion of natural resources get the thumbs down from others.

Some of you support free and fair trade, protest against use of animals in product testing or in actual products. For yet others; sustainable fashion involves boycotting corporations and going to the roots by encouraging artisans.

Valuing traditional skills and craftsmanship

In a world saturated with the mass produced goods, a traditional piece of clothing is like breath of fresh air. These showcase the talent, craft and passion that can never be replicated in a factory.

When you wear one of these creations, the artisan is no longer a nameless person. They definitely aren’t someone slogging through a 20-hour work day, stuck in an airless room, and being paid a pittance for their efforts.

Your clothes and accessories have a story attached and you’re emotionally invested in the people who make them. You’re building a connection with the craftsman and encouraging them to continue producing exquisite pieces.

Giving money a new meaning

Being ethnical doesn’t always come cheap. Pay a bit more for a long-lasting, high quality product and get value in return. You’re being exclusive and your choices reflect that – clothes that don’t fade away or lose their texture after a few washes.

Your money gets a higher rating than smaller financial gains from fast fashion purchases. It now has a social and emotional value attached. Mindless consumption and you have parted ways. You’re doing your bit for the environment, the talented but underprivileged, and impoverished communities.

The concept of Bohemian Elephant is inspired by all facets of ethical fashion. Working towards sustainable fashion and empowering lives, we bring you clothes and accessories that are one-of-a-kind, and yet, fashionably chic.

The choice is simple and it lies with you. You have the power to make a difference and supporting businesses like ours is one way to do it.